MILWAUKEE — The Wisconsin Air National Guard helped a national recruiting promotion reach new heights during the annual Summerfest music festival.
Members of the Milwaukee-based 128th Air Refueling Wing, the Madison, Wisconsin-based 115th Fighter Wing and Joint Force Headquarters, and Volk Field Air National Guard Base joined associates from the Marketing Werks Company marketing team to staff the Air National Guard Mobile Experience display June 25-28 at Henry Maier Festival Park. Their help was doubtless needed, as 1,376 registered visitors attended the display — shattering the previous record of 1,093 registered visitors.
“Summerfest is the world’s largest music festival, making it a huge attraction that draws in a very high attendance rate,” said Nikki Verheye, Air National Guard Mobile Experience team lead. “Having the asset at this event allows the recruiters to open up a conversation with the crowd, which may lead to a potential recruit.”
According to Master Sgt. Nicole Synowicz, 128th Air Refueling Wing recruiting and retention supervisor, the Air National Guard Mobile Experience display simulates several aspects of Air Force basic military training and military life. The display includes information tables, fitness testing equipment and an interactive virtual-gaming system.
The interactive nature of the display attracted many Summerfest attendees, allowing Wisconsin Air National Guard members to share information about the Air National Guard and its mission. The display travels to events around the United States, but Summerfest was one of its most successful to date.
“It’s a shared accomplishment between all the people who worked at the display,” Sinowicz said. “We all worked hard, and our hard work paid off.”